Digital transformation is all about change – an approach that takes advantage of technical conditions to gain access to new opportunities, new innovation and new business models.
But digital transformation is not something that automatically happens just because we find ourselves in the digital age. Companies must make purposeful and strategic decisions to bring about the changes digital transformation entails. This includes changing fundamental structures and cultures through major organizational reconstruction. Because of this transformation is more about leadership and strategy than new technology.
What are the benefits of digital transformation?
- Better conditions for development
Digitization has the ability to free up time and resources to create completely new opportunities, new innovations and new business models.
- Improvements and streamlining
A digital approach can contribute to improvements and streamlining of existing products, services and processes. This in turn can reduce costs and increase revenue. With the help of a large technology-driven knowledge base it becomes easier to make more informed decisions, improve customer relationships and target communications more effectively.
- Improved competitiveness through better understanding of customer needs
In tandem with technological development, customer needs, behaviors and expectations also change. To remain competitive, companies must meet these changing needs and adapt the way they work, think and act.
- A more agile approach that suits our fast-moving world
Digital transformations make companies more agile and receptive to rapid change – ideal when considering the economically unpredictable and fast-moving world we live in. Digital transformation makes your company more competitive.
- New forms of collaboration and business opportunities are created
By trying to find new ways to operate a business, including new work processes and business models, transformation opens up new forms of collaboration and new business opportunities.
- Focus on the user experience
When digital maturity is low, many companies adopt an inside-out mindset. Digital transformation can help us stop looking at ourselves and instead become more customer-driven and focus on the user experience.
- A higher degree of involvement creates commitment
No single individual can carry out a digital transformation alone. You need to get all your colleagues onboard the ‘transformation train’. With a clear focus on leadership and strategy you can prioritize and drive the company towards your change goals. When every employee is allowed to participate in transformational work, more smart ideas can emerge and everyone feels involved – which leads to a higher level of commitment.